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Day 1 - HOW TO ATTRACT THE RIGHT AUDIENCE
It’s finally time for the Increase Your Traffic & Grow Your List with Pinterest challenge and I am so excited.
You are about to get a behind-the-scenes look at how I drive my targeted audience to my website to grow my business and my email list.
It’s a complete system.
Each day, you will receive an email from with a quick outline, an assignment, and an invitation to join me LIVE on Facebook for a training.
Are you ready to dive in to start growing your traffic and your list?
When it comes to driving traffic to your website, you don’t want to just be attract anyone and everyone. Trust me. I made that mistake.
The key is attracting the people who are interested in your content and the products you have to offer.
In order to get the right people to your site from Pinterest, you need to focus on 2 things:
#1 - Who do you want to attract?
#2 - How will you attract them?
Who do you want to attract?
To start, you need to think about how you serve your audience and solve their problems. This plays a major role in growing your traffic and your email list because you need to know their struggles and provide a solution with your business.
Do you know what solution they need?
What are their core desires?
What are they struggling with?
Use this plug and play script to hone in on how you can help your target audience.
“I help _______________ (ideal audience) to _______________(solution you teach) so that they can_______________ (result).
Here is an example of the template:
I help entrepreneurs to create smarter systems and more success so that they can build a profitable business without having to sacrifice what matters most in their life.
Clearly identifying how you can help your audience is the first step in attracting those people to your business.
How will you attract them?
Now that you know who your audience is and how you can help them, it is time to start attracting those people to you.
This plays a major role in your Pinterest strategy so that the RIGHT people on Pinterest are coming to your website.
The key is your Pinterest profile.
There are 150 million active users on Pinterest every single month. Even if you don’t have a large following these users can still land on your profile. When they do, you want them to instantly know how you can help them.
Here are a few things you can do to attract the right people with your profile
- Personal photo - If you want people to instantly connect with you they have to be able to see who you are. I recommend using a personal photo instead of your brand logo. Making a personal connection is extremely important when growing your business.
- Keywords in your name - Add niche specific keywords to your Pinterest name to help your profile come up as a relevant search result.
- Bio - Your profile bio is not about you. This is where you want to put in the template that I just shared with you (“I help…”).
- Boards - To attract the right people, you need to have niche-specific boards. You don’t want to have random boards that have nothing to do with your business. Think about your ideal audience’s interests and what they are searching for when they come hop onto Pinterest.
All of these things combined will help you to attract the right people to your profile which will lead them to your website.
- Fill in the template to identify how you help your target audience
- Update your Pinterest profile by adding a personal photo, updating your bio using the template provided, putting keywords in your name and evaluating your boards.
Day 2 - IMAGES THAT CONVERT
Today is all about creating those beautiful pin images that you see on Pinterest.
But… it’s not just about what the pin looks like. There are a lot of different parts that make up an image that will convert on Pinterest.
Don’t worry if your not a graphic designer, I’m not either!
The important thing is to understand that Pinterest is not a social media site. It is actually like a search engine.
For example, if someone hops over to Pinterest and searches for a particular topic like how to organize a small closet, your pin image can pop up as a relevant search result.
So instead of links coming up like in Google, images pop-up in Pinterest.
This is why you NEED to focus on images that are not only visually appealing but will convert Pinterest users into website traffic.
#1. Vertical Image
I am sure you already know that a vertical image stands out more on Pinterest. Recently, Pinterest updated the size of the image they recommend. They are now recommending that your images should roughly be 600 x 900 pixels.
If you choose to create a longer image, like an infopgrahic that is longer than 1200 pixels, it will be cropped in the feed.
#2. On-brand colors, fonts and styles
You are building a brand on Pinterest and want people to recognize your images in their feed. It is important to stay consistent with your brand and use the same colors, fonts, and styles that you use throughout your blog or business.
Also, don’t forget to include a small logo or URL to your website on your image.
#3. Headline + freebie
When I say headline I don’t just mean to put the title of your post onto your image. You want to focus on writing an enticing headline that clearly portrays why your audience needs to click over to the post and what they will get when they do.
Clearly portray the value they can expect so that they will click on the image and head over to your website. Show them what freebie or content upgrade you have to offer right on your image.
- Create a pinterest worthy image using the tips from above. I recommend using Canva so that you can create a template that can be used every single time you create a new pin image.
- Share the image on today’s prompt in our group to get feedback from everyone
Day 3 - TURNING LEADS INTO SUBSCRIBERS
Yesterday, we talked about creating pin-worthy images to drive your target audience to your website. I mentioned adding your content upgrade or freebie to your pin image. Today, I want to talk more in-depth about why you need to be doing that, and how it will help you to grow your email list.
On my frugal blog, I waited WAY too long to focus on building my subscribers. I was getting over 400,000 pageviews a month (mainly coming from Pinterest), but my list had less than 3,000 people on it.
I had traffic coming to my site, but I was not capturing them or giving those people a way to stay connected to my business.
Pinterest was my ticket to grow my email list.
If I could offer an incentive for people to subscribe to my list, and use Pinterest to promote it, then BAM I could grow my email list.
That’s is exactly what I did, and I was able to grow my list by more than 45K people in one year.
By offering something in exchange for someone’s email address like a workbook, checklist, or free email course, and adding an image of it onto your pin you will start to build your list.
You may even have this already created but aren’t promoting it within your content. Now is your chance to take advantage of that traffic coming from Pinterest.
But… you also need to be delivering on your content.
You can create an amazing pin that promises a valuable content upgrade and drive Pinterest users to your website, but if you have poor content then they won’t stick around or want to subscribe.
Your pinning strategy is based upon you providing your target audience with high-quality content on your website.
You NEED to wow them with your content so that they can’t resist signing up for your email list.
This means not only providing value, but giving them a clear takeaway to subscribe for the incentive you are offering.
- If you don’t already have a content upgrade, create a freebie that you can use within your blog posts. Keep it simple! Think of the easiest way to give your audience a result or a solution to a problem they are struggling with most.
- Update 1-2 posts that drive the MOST traffic to your site and add your content upgrade to the pin image and the post.
Day 4 - SEO Tips & Tricks
We’re getting close to the end and now it is time to ramp up our traffic boosting efforts with some SEO work.
A few days ago I told you how Pinterest is a search engine. This means with a little bit of SEO work you can get a lot more traffic to your website.
I know it might sound scary, but I am going to break it down for you to make it super easy to do.
In order to get your pin images to pop up in the Pinterest search result you need to focus on a couple of things:
Write a creative and compelling pin description that uses keywords
This is where you want to spend a minute or two crafting a really great description that will lead back to your content or even your product.
You are talking to your target audience so keep it conversational and don’t just put together a string of keywords. You want to make it fun and descriptive so they will want to click over to read more. Steer clear of just copying the post title.
Think about what they will be searching for on Pinterest and use a few of those keyword phrases in your pin description. Also, I always like to include a call-to-action like “click now to get the free download,” or “click through to find out how.” This just guides your audience on what to do next.
How to find keywords to use
You are probably thinking right now, “Okay, this is all great, but how do I find keywords to use?” Let me show you a REALLY quick trick.
Example: Let’s say you wrote an amazing post about bathroom organization
#1- Head over to pinterest and type bathroom organization into the search box
#2 - Check out the related keywords
You can see in the above image when I typed in bathroom organization that Pinterest automatically suggested bathroom organization ideas, bathroom organization under sink and bathroom organization diy.
If any of these are related to your post write them down or click on that term in Pinterest.
#3 - Look at the Pinterest results from your search
Pinterest will pull up the highest searched terms as your result. Use these boxes to get ideas. You can click on each one to narrow your search down more.
Good keywords that you can use for this example (if they relate to your post):
- Small bathroom organization
- DIY bathroom organization
- Under sink bathroom organization
- Bathroom organization shelves
- Bathroom organization ideas
Here is an example description you could use for your pin:
“Are you looking for some bathroom organization ideas? This step-by-step tutorial will show you tips and tricks for under sink organization to keep your small bathroom neat and tidy. Click through to read the post and download the free bathroom organization checklist!”
- Practice writing 5 pin descriptions using the criteria I listed above.
Day 5 - PINNING STRATEGY
Can you believe you have made it this far? Before we dive in, I want to give you a quick recap of what we’ve covered so far:
- How to attract the right audience from Pinterest
- Design images that convert
- How to turn your Pinterest leads into subscribers
- SEO tips & tricks
Today, we are going to combine everything you have worked on this week to formulate your pinning strategy.
One of the reasons I recommend Pinterest for bloggers and business owners is because it is SUPER easy to drive traffic to your website so that you can increase your revenue.
You need to take advantage of the power of Pinterest.
Follow the steps below to leverage the work you have put in to drive more traffic to your website.
#1 - Pin automation
To drive traffic to your site AND save yourself time, I highly recommend using a Pinterest scheduling service. Doing this will allow you to batch pin so that you are marketing your blog every.single.day without being tied down to your computer.
This means you can spend 30 minutes a week batch pinning and consistently pin to your personal boards and group boards on a daily basis.
There are a bunch of different pin schedulers you can try like Tailwind or BoardBooster.
#2 - Update your BEST content
Now that you know how to drive traffic to your site from Pinterest, it is time to ramp it up!
Here’s what you need to do → Head into your Google Analytics dashboard and make a list of your top 10 posts that are getting the MOST traffic over the past 30 days. Once you have this list I want you to do the following things:
- Update the post content to make sure it is A-MAZING
- Add in a content upgrade to convert your traffic into subscribers
- Create a new Pinterest worthy image using the criteria we talked about from this challenge. Don’t forget to add your freebie onto the image and upload it into the post.
- Pin this new image to your relevant Pinterest boards using the new SEO tricks you learned this week.
This will help you to take advantage of Pinterest SEO and drive MORE traffic to the content that your audience already loves.
The best part is, this is just the beginning. Your content will continue to build more and more momentum on Pinterest.
#3 - Come to the LIVE Masterclass TODAY
Now that you know how to drive traffic to your site and increase your email subscribers it is time to take it to the next level. You NEED to leverage this traffic to earn money for your business.
That's why I am hosting a BONUS masterclass: The 3-Step Framework to Profiting With Pinterest that is happening TODAY at 1pm EST.
This is where we will take everything you have learned so far and combine it with the profit side of things so that you are ready to earn money from your website using Pinterest.
- The top 3 mistakes everybody makes with affiliate marketing and why they are preventing you from making money
- The secret to driving targeted traffic to your website
- My 3 step framework for a profitable Pinterest strategy that will help you to earn money on autopilot